Renuka Jallapuram has over 10 years of experience in the IT and gaming industry and is currently the CEO of Flying Caps Technologies. Starting off as a software developer, Renuka turned to mobile gaming, partnering with her husband, aiming to build engaging games that will be played by the world. Today, her studio has launched 10 games and clocked over 100 million downloads globally on Google Play. She has a dream to build one of India’s largest gaming companies from an idea stage to a multi-million dollar business. Recently, Slink.io, a game from her studio, was selected as part of a cohort of 100 promising startups will be trained as part of Appscale Academy, an initiative of the Ministry of Electronics and Information Technology (MeitY) and Google.
What made you start Flying Caps Technologies?
I have always been fascinated by the possibilities of software engineering. I started my career as a software developer in Java, J2EE, and RPA Automation, and worked with companies such as HCL and Cognizant. However, I always wanted to develop something of my own and sensed immense potential in the mobile gaming industry. So I decided to change my career path altogether and ventured into the mobile gaming category, along with my husband Chandrasekhar Manubolu.
How has been your journey as a woman game developer?
The journey was not easy. Software development and game development are two very different capabilities. But over time, I was able to self-learn and took complete ownership of developing new indie games. Eventually, in 2019, I decided to go beyond being a developer, and co-founded Flying Caps Technologies, a gaming company through which my husband and I hope to build engaging games that will be played by people across the world. I also look forward to launching games that are for women gamers, by women developers.
What is the key focus of your game?
We started off in 2016 by building indie games aiming to reach people globally and give them unique and disruptive gaming experiences. Today, we have built Flying Caps Technologies. Through Google Play, we have been able to better understand how our games are growing, and get a deeper insight into our audience. The platform helps us get better insight into our userbase and technical aspects of the game.
How has the app ecosystem evolved in India post-pandemic, especially with regard to online gaming?
Mobile gaming has been on a rise in India, with the pandemic seeing more people coming online as well as spending time online. Fall in data cost in the country has also boosted internet adoption. There has been an exponential rise in India’s gaming base and demand for local gaming solutions is expected to rise. However, while the demand has increased, it has been a challenging phase for studios like us. We were looking to launch many new games, however, we had to freeze our hiring plans given the pandemic.
We now look forward to expanding our business. We want to launch games across categories –multiplayer, hyper-casual, and games powered by AR and VR. We believe that gaming can be an amazing field for women developers, and look forward to going to campuses to bring fresh talent onboard.
Any message you want to share with your fellow women developers this Women’s Day?
I would like to emphasize that we need more female game developers. There has been a significant rise in the female gaming population, which makes it the perfect opportunity for women game developers to thrive. I encourage women developers across the country to create their own opportunities and take initiatives that help them realise their dreams. It’s time to be smart, confident and build for the world.